About DXV

As American Standard Brands enters its fifteenth decade of business, it proudly launches DXV by American Standard, a flagship portfolio of luxury bath and kitchen products that celebrates the company’s distinguished 140-plus-year heritage by re-imagining the most influential design movements during that time.

DXV fixtures and fittings do not merely reproduce styles from each era; rather they are inspired by historically significant designs, reinterpreting them in light of today’s aesthetic and performance demands. Each of the DXV movements includes one or two bath-fixture suites and complementary faucet collections. The portfolio also includes a collection of kitchen sinks and fittings, as well as the AT Series, a state-of-the-art smart toilet and bidet seat that perform as superbly as they look. DXV products are available exclusively through luxury showrooms.

About The Movements

CLASSIC, 1890–1920:

A movement that saw opulence and modern technology converge. Design pushed beyond the boundaries of historicism and neoclassicism, and art and architecture lost their precise, monolithic geometries to become more fanciful and flowing, intricate and organic.

GOLDEN ERA, 1920–1950:

A new spirit of experimentation was evident in the decorative arts, while the rise of industrial design led to controlled contours, simplified geometries, and reduced ornamentation — a thoughtful, refined aesthetic that reflected a society on the move.

MODERN, 1950–1990:

The power of the individual to rethink, reshape, and reimagine the physical environment was affirmed through experimentation with materials, forms, and dimensions for forward-directed design in which artful lines and flowing forms play against geometric structures. 


Undogmatic and eclectic, today’s continually evolving design aesthetic may combine individual style with international influences, minimalistic forms with rich texture, ornate detail with natural material-of-the-moment solutions that reflect the complexity of our changing world.

About American Standard Brands 

American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and throughout the world. Offering total project solutions for residential and commercial customers around the world with respected brands such as American Standard®, DXV™, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is owned by LIXIL Corporation (TSE Code 5938), and is part of LIXIL Water Technology (LWT) business, which operates across 150 countries. LWT brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON. Learn more at www.americanstandard.com, or follow us on twitter.com/AmStandard and facebook.com/AmericanStandardPlumbing.